Product Marketing Manager, Amazon Business
Amazon (Shanghai) International Trading Company Limited · Shanghai, China · Marketing
Full-timeLead
About the role
Amazon Global Selling has been helping individuals and businesses increase sales and reach new customers around the globe. Today, more than 50% of Amazon’s total sales come from third-party Sellers. The Global Selling team in China is responsible for recruiting local businesses to sell on Amazon’s 19 overseas marketplaces, and supporting local Sellers’ success and growth on the Amazon. Over vision is to be the first choice for all types of the Chinese business to go globally.
Amazon Business (AB) is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all sizes and specific industry types. Our vision in China is to be the No. 1 destination for Chinese Sellers to sell to business buyer globally.
We’re now seeking a customer-centered, data-driven, seasoned marketing manager to grow the B2B strategic segment in cross-border eCommerce. In this role, you will be responsible for driving the overall marketing strategy of Amazon Business as well as supporting B2B Sellers to achieve success on Amazon.
Key job responsibilities
- Lead AB go-to-market strategy, with a focus on AB key product features.
- Lead marketing planning and execution for Sellers engagement and education;
- Lead the Dive Deep into relevant business performance, pinpoint key business drivers and translate the insights into MKT plan;
- Lead the collaboration with cross functional team to deliver business objectives and marketing agenda.
- Partner with worldwide teams to align initiatives with cross-regions and cross functional team goals.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon Business (AB) is the B2B Marketplace on Amazon that provides business customers and institutional buyers the pricing, selection, and convenience of shopping on Amazon – with features and benefits designed exclusively for purchasing organizations of all sizes and specific industry types. Our vision in China is to be the No. 1 destination for Chinese Sellers to sell to business buyer globally.
We’re now seeking a customer-centered, data-driven, seasoned marketing manager to grow the B2B strategic segment in cross-border eCommerce. In this role, you will be responsible for driving the overall marketing strategy of Amazon Business as well as supporting B2B Sellers to achieve success on Amazon.
Key job responsibilities
- Lead AB go-to-market strategy, with a focus on AB key product features.
- Lead marketing planning and execution for Sellers engagement and education;
- Lead the Dive Deep into relevant business performance, pinpoint key business drivers and translate the insights into MKT plan;
- Lead the collaboration with cross functional team to deliver business objectives and marketing agenda.
- Partner with worldwide teams to align initiatives with cross-regions and cross functional team goals.
Basic qualifications
- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Preferred qualifications
- Experience managing external partners to develop marketing programs- Experience presenting ideas to various levels of an organization to gain support for initiatives
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.