Head of Growth

Who We Are

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We’ve already reached millions, and we’re just getting started.  We’re refining our product and expanding our reach to empower even more families.

We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

What You’ll Own

• Lead and unify the growth function across CRM, performance marketing, product marketing, and growth product & engineering - building a world-class team and operating cadence.
• Own the full-funnel growth strategy: from awareness to consideration to intent to purchase, building a high-LTV base of members. This means you’re equally comfortable getting deep into the numbers to drive efficiency at scale, but also have the creative ability to push Good Inside to think differently about audience expansion and top of funnel growth.
• Serve as the direct manager for functional leaders including CRM, Performance Marketing, Product Marketing and Growth Product.
• Define and drive key growth metrics, including awareness leading indicators, CAC, LTV and conversion rates; ensure the team is building toward and reporting against clear KPIs.
• Collaborate closely with the leadership team to shape the company’s growth roadmap and go-to-market strategy.
• Partner with product, engineering and content teams to build and test growth loops, lifecycle programs, and personalization at scale.
• Champion the use of AI to accelerate growth within the organization - from process to product to customer impact.
• Oversee budget allocation across paid, owned and organic channels; ensure efficient spend and accountability across the team, balanced with the right level of non-conversion focused spend that builds Good Inside’s awareness and brand.
• Explore new growth vectors, partnerships, and channels to expand Good Inside’s reach at the top of funnel.

Your Skills & Experience

• 10+ years of DTC growth experience, with at least 3-5 years in a senior leadership role managing multidisciplinary teams across marketing and/or product.
• Proven track record of driving measurable growth at a consumer subscription, media, or DTC company - ideally at multiple growth-stage or scaling startups.
• Deep fluency across organic growth, performance/paid channels, and lifecycle levers; comfortable and proven with owning the full funnel.
• Experience integrating product and engineering resources into a growth function, or leading growth product and experimentation directly.
• Experience leveraging AI/ML tools in a growth context, whether for personalization, lifecycle automation, experimentation, or as part of the core product experience.
• Strong analytical instincts - you know how to build models, interpret data, and make decisions quickly without perfect information.
• Excellent cross-functional collaborator and communicator; equally comfortable in a board room and a working session with engineers.
• High ownership mentality: you operate like a founder, not a manager. You hold a high bar and inspire those around you to do the same.
• Genuine affinity for the Good Inside mission and an ability to connect brand values to growth strategy.

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

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