Senior Marketing Manager, Educational Bootcamp Program, Amazon Ads
Amazon Information Service (Beijing) Co., Ltd. (Shanghai Branch) · Shanghai, China · Marketing
Shanghai, ChinaFull-timeSenior
About the role
Amazon Ads is looking for a Senior Marketing Manager to own the offline execution engine behind Amazon Ads China's advertiser education program. This role is the single-threaded owner for planning, running and scaling our Full Funnel Bootcamp series — our scaled, open-to-all education flagship for CN cross-border advertisers — plus a growing portfolio of co-hosted bootcamps with Amazon Global Selling (AGS) and third-party vertical media partners.
Key job responsibilities
Strategy & roadmap
- Own the strategy and annual roadmap for the Amazon Full Funnel Bootcamp series and the full co-hosted bootcamp portfolio with AGS and 3P vertical media.
- Define target advertiser segments, bootcamp learning objectives, and success metrics tied to downstream business outcomes — not attendance alone.
- Prioritize across formats (flagship bootcamp · city tour · 3P co-hosted) and locations.
Content programming
- Build tiered curriculum, from fundamentals to hands-on practice, that turns product complexity into a clear first-step path for advertisers.
- Own speaker management, and maintain a consistent speaker quality bar across bootcamps.
Operation & scale
- Own end-to-end operations: venue, vendor, agenda, speakers, registration, logistics, on-site execution, post-event follow-up.
- Manage bootcamp vendors and trainers; own SOPs, budget, compliance review and legal/PR approvals.
Cross-team alignment & measurement
- Serve as the single-threaded facilitator across content, channel delivery, product marketing, PR/legal, and finance.
- Drive alignment specifically with AGS and 3P vertical media partners on co-hosted bootcamps — shared goals, joint agenda, co-marketing plan.
- Own bootcamp measurement end-to-end. Build and run the post-bootcamp measurement loop. Communicate results, insights and asks to leadership through written monthly recaps and quarterly program reviews.
About the team
Amazon Ads helps brands create experiences that delight customers and deliver meaningful business results. With hundreds of millions of active customer accounts worldwide and first-party shopping, streaming, and browsing signals, we help brands craft strategies that resonate with consumers. Our solutions span Sponsored Ads, Display, Video, and Audio across Amazon's surfaces — Amazon.com, Prime Video, Twitch, IMDb, Alexa, and Fire TV — plus thousands of third-party apps, sites, and streaming services.
In China, we support cross-border advertisers growing globally. We invest in local-language education, channels, and partnerships at every stage — from first campaign to full-funnel brand builder.
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Speak, write, and read fluently in English
- 4+ years directly owning offline event/bootcamp planning and execution at scale.
- Demonstrated experience owning a multi-event, multi-city annual event portfolio (10+ offline events/year, 500+ attendees per flagship session) end-to-end: strategy, agenda, vendors, speakers, logistics, on-site execution, measurement.
- willing to travel domestically ~50% for offline bootcamps.
- Experience in a business-to-business (B2B) environment, high-tech products/services
- MBA
- Track record of tying offline event/bootcamp outcomes to downstream business metrics (product adoption, advertiser readiness, revenue influence) — not just attendance or satisfaction scores.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Key job responsibilities
Strategy & roadmap
- Own the strategy and annual roadmap for the Amazon Full Funnel Bootcamp series and the full co-hosted bootcamp portfolio with AGS and 3P vertical media.
- Define target advertiser segments, bootcamp learning objectives, and success metrics tied to downstream business outcomes — not attendance alone.
- Prioritize across formats (flagship bootcamp · city tour · 3P co-hosted) and locations.
Content programming
- Build tiered curriculum, from fundamentals to hands-on practice, that turns product complexity into a clear first-step path for advertisers.
- Own speaker management, and maintain a consistent speaker quality bar across bootcamps.
Operation & scale
- Own end-to-end operations: venue, vendor, agenda, speakers, registration, logistics, on-site execution, post-event follow-up.
- Manage bootcamp vendors and trainers; own SOPs, budget, compliance review and legal/PR approvals.
Cross-team alignment & measurement
- Serve as the single-threaded facilitator across content, channel delivery, product marketing, PR/legal, and finance.
- Drive alignment specifically with AGS and 3P vertical media partners on co-hosted bootcamps — shared goals, joint agenda, co-marketing plan.
- Own bootcamp measurement end-to-end. Build and run the post-bootcamp measurement loop. Communicate results, insights and asks to leadership through written monthly recaps and quarterly program reviews.
About the team
Amazon Ads helps brands create experiences that delight customers and deliver meaningful business results. With hundreds of millions of active customer accounts worldwide and first-party shopping, streaming, and browsing signals, we help brands craft strategies that resonate with consumers. Our solutions span Sponsored Ads, Display, Video, and Audio across Amazon's surfaces — Amazon.com, Prime Video, Twitch, IMDb, Alexa, and Fire TV — plus thousands of third-party apps, sites, and streaming services.
In China, we support cross-border advertisers growing globally. We invest in local-language education, channels, and partnerships at every stage — from first campaign to full-funnel brand builder.
Basic qualifications
- 7+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Speak, write, and read fluently in English
- 4+ years directly owning offline event/bootcamp planning and execution at scale.
- Demonstrated experience owning a multi-event, multi-city annual event portfolio (10+ offline events/year, 500+ attendees per flagship session) end-to-end: strategy, agenda, vendors, speakers, logistics, on-site execution, measurement.
- willing to travel domestically ~50% for offline bootcamps.
Preferred qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience in a business-to-business (B2B) environment, high-tech products/services
- MBA
- Track record of tying offline event/bootcamp outcomes to downstream business metrics (product adoption, advertiser readiness, revenue influence) — not just attendance or satisfaction scores.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.