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Senior Lifecycle Marketing Manager (Europe/Asia)

Careerxtra · Remote (UTC-11..UTC+14) · Growth

Remote (UTC-11..UTC+14)Full-timeSenior

No country named. This posting says it hires beyond one country and does not say which, so we cannot tell you whether yours is included.

About the role

We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV.

Key Responsibilities

  • End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.

  • Data-Driven Optimization: Analyze user behavior to identify friction points, build custom segments, and run rapid experiments.

  • Cross-Functional Execution: Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.

  • Monetization & LTV: Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals.

Qualifications & Requirements

  • Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.

  • Hands-On Execution: Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis.

  • Domain Comfort: Comfortable marketing products powered by uncensored AI models and content.

  • Bonus Backgrounds: Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups.

Company & Benefits

  • Work Setup: Fully remote work with flexible B2B or employment contracts.

  • Time Off & Events: 20 days paid PTO plus an annual in-person team meetup.

  • Perks & Allowances:

    • Monthly health insurance allowance + OpenUp mental health access for employee and family.

    • Co-working stipend

    • Professional learning/development budget.

    • Hardware provided

    • Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face).

Originally posted on Himalayas